Wendy Lee founded Chapter One Asia to help men and women define and refine their image and style through wardrobe, communication, and etiquette and protocol skills. Under the mentorship of Ann Reinten of 'The Australian Image Company' and Pat Vincent Scott of 'The Colourflair Studios, UK', Wendy subsequently became one of the few internationally trained and qualified image consultants in Malaysia.
Prior to her transition into the image consultancy industry, Wendy was instrumental in developing and promoting the pharmaceutical markets for Malaysia, Singapore, Thailand and The Philippines. Having majored in Chemistry along with her wealth of experience in strategic marketing, Wendy has achieved various successes in establishing a niche edge in the biotechnology industry.
With constant promotional travel throughout the Asia-Pacific, Wendy's accumulated know-how in business development; marketing and customer relations resulted in her clinching the prestigious Salesperson of the Year Award, marking her stamp as the top 10 marketing person worldwide.
Through her affiliation with The Association of Image Consultants (AICI), The Federation of Image Consultants (TFIC) and The Association of Colourflair Consultants (MACC) Wendy has also successfully completed her Train-The-Trainer Certification with HRD Berhad (Pembangunan Sumber Manusia Berhad), hence being the exclusive qualified Image Consultant in Malaysia. Subsequently in 2004, Wendy was awarded the Asian Image Consultant of the Year by The Australian Image Company.
As a fashion style critique as well as a reputable professional speaker, Wendy was invited to be one of the panel judges for The Miss Astro Chinese International Pageant 2006 and 2007. She was also a guest speaker for the 11th Malaysia International Jewellex Fair, which was hailed as a record breaker of the Malaysia Book of Records as the "Biggest Jewellery Fair" since 1994.
Until recently Wendy was appointed the style advisor for Astro's AEC new programme - Evening Edition. She has since garnered considerable media recognition for her expertise in the image field with TV appearances in Astro's Magazine TV Programme - Charming Rendezvous, 8TV's Eve's Diary, RTM 2's Hello on 2, RTM1's Selamat Pagi Malaysia, NTV7's Breakfast Show.
Wendy has also been interviewed on various radio programmes like RedFM, Capital FM, and most recently BFM 89.9's Raise Your Game, featuring interviews targeted towards SMEs and entrepreneurs. She has also been featured on CLEO, Her World, Malaysian Women's Weekly, CittaBella, Rias, Jelita and Feminine.
In addition to being a regular guest on various radio and TV shows, Wendy has also been featured in The New Straits Times, The Star, Sin Chew Jit Poh - Malaysia’s leading newspapers. Wendy is a also a regular columnist with CloveTwo - www.clovetwo.com, an online portal for women by The Star. Starting 2010, Wendy has her own column with The Star's Clove Section called Miss Behave - featuring Q&A of Image and Etiquette in the 21st century.
To date, Wendy has trained more than 30,000 individuals in corporations, large and small. Her list of corporate clients include CIMB, RHB, Bank Negara, Citibank, Muda Holdings, Genting World Resorts, Peremba Berhad, UMW, DHL, Plus Expressways, Nationwide Express, Percetakan Nasional Berhad, Val-Asia Technologies Berhad, Kontena Nasional, Le Meridien Hotel, The Grand Millennium, Mandarin Oriental Hotel, Westin KL, Amcorp Group, Malaysian British Institute, Pan Pacific KLIA, Palace of The Golden Horses and the list continues to grow.
Wendy has also been invited to chair and speak at conferences in Singapore, Indonesia and Thailand. She received rave reviews and was voted as one of the most inspiring speakers! With her recent appointment as Media Prima Berhad (TV3, NTV7, 8TV, TV9)'s image consultant as well as an external tutor at the Carven Ong's Fashion Academy, Wendy has again effectively enhanced the status and reach of Chapter One!
On a personal note…
Wendy is the founding member of the Multiple Sclerosis Society of Malaysia, a non-profit organisation dedicated towards providing comprehensive support and education programmes to patients suffering from this incurable disease. She also holds a pianoforte diploma from The Associate Trinity of College London (ATCL) and a teaching diploma from the Yamaha and Kawai School of Music.
About Wendy Lee
Wendy Lee
Professional Image Consultant
President, MABIC (Malaysian Association of Brand & Image Consultants)
"The girl with a Midas Touch, Dedicated and Passionate Image Consultant, Professional and Inspiring Speaker,” these are some of the phrases commonly used to describe Wendy, Principal of Chapter One Asia Sdn. Bhd.
Yap Li Wei
(Professional Make-Up Consultant and Fashion Stylist)
Li Wei's work ranges from applying make-up on clients for special occasions such as weddings, balls and annual dinners; to commercial make-ups such as photographic makeovers, catwalk events, fashion photo shootings, artist photo shootings, and tv commercial shootings.
Apart from working on fashion spreads for popular magazines such as Her World, My Wedding, New Tide and Female, Li Wei's latest projects include the Activa Miracle White tv commercial, and the Gol and Gincu Movie. Li Wei is also a sought after makeup artist for models and celebrities like Carmen Soo, Amber Chia, Azura, Daphne Iking and many more.
Li Wei lives by the mantra "He who stops being better stops being good" as quoted from Oliver Cromwell. To meet the ever challenging and changing demands of the industry, she went on and pursued a fashion design course at SML Fashion Academy. This inevitably broadens her views and inspirations to become one of Malaysia's most sought after makeup and fashion stylist!
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Li Wei became an makeup artist at the age 19, one which has now become her passion and her life! A firm believer that learning is an on-going life process, and that Practice Makes Perfect, Li Wei is always on a constant lookout for new trends in the makeup and fashion industry.
Supermodel cum Beauty Queen, Rasmenn Angela Wong, hit the runway at the tender age of 17. Since 2001, Ras has worked with many well-known designers and fashion house, both locally as well as internationally. She has appeared in numerous prints ads for photography studio house, slimming products, L'Oreal Technical Book, fashion catalogue, pets magazine, hair saloon, etc. Ras was also involved in a TV commercial ad for Secret Sunsdance hair colored product.
Ras first made national headlines in July 2004, when she was crowned Miss Malaysia Asia Pacific. Ras went on to represent Malaysia in the Galaxy Model Looks 2004 competition in Guangzhou, China. In addition to the Miss Malaysia Asia Pacific, Ras was also awarded with 2 subtitles which are Miss Sunshine and Miss Fashionable respectively
In 2004 alone, Ras became one of the most coveted supermodel in Malaysia, with numerous awards under her belt:
- Malaysia Representative to Galaxy Model Look in China
- Miss Malaysia Asia Pacific (Winner) + subtitles (Miss Sunshine, Miss Fashionable)
- Miss Chinese Universe (Selangor state 2nd runner-up) + subtitle (Miss Personality)
- Miss Golden Sun (winner) + subtitle (Miss Body Beautiful)
- Miss KEC (1st runner-up) + subtitle (Miss Elegance)
- Miss Megrez (1st runner-up)
- Miss Young Beauty (1st runner-up) + subtitles (Miss International Fair, Miss Elegance)
- Miss Su-Crystal (1st runner-up)
- Miss Elegance in (Miss China Bluez)
- Miss Photogenic in (Miss Cheongsam Sarawak Malaysia)
- Miss Personality in (Miss Oriental World KL state)
- Miss Fresh Look in (Miss Palm Beach)
An Electrical Engineer Graduate, Ras is also a creative choreographer, dancer, an organist and a drummer. Ras continues to live her passion through managing fashion shows and beauty pageants and training potential models to excel in our modelling industry!
Rasmenn Angela Wong
Our Consultants
Caitlyn was formerly a high-powered & successful corporate leader with multi-national companies in the pharmaceutical & finance industry. Her wide exposure to the many different cultures & work challenges has helped her cultivate favorable interpersonal relationship with business associates & management personnel from various levels of the corporate ladder. Her primary contributions with these organizations include in-house trainings as well as image grooming & etiquette of the brand's sales & service teams. She also has vast knowledge & experience in human well-being consultation, specifically health & nutrition.
Her other achievements include 5 years of corporate branding experience in the aesthetic-beauty industry, she is well-skilled in make-up techniques, knowledgeable in medical skincare & crucial aesthetic facial procedures. She contributed her vast experience in many large fashion & bridal shows & also in non-profit organizations like the Pink Ribbon Foundation because Yin Yin believes in contributing & giving back to the society.
Caitlyn has travelled extensively in the Asia & Australasia region exposing herself to global cultures. Her extensive exposure to different cultures at various socio-economic levels has rewarded her with strong networking & people skills, etiquette of speech, body language, fashion-sense & the art of hospitality.
Caitlyn strives to give the absolute best, keeping in mind the satisfaction of each & every client therefore; she constantly upgrades her skills in all areas by attending various enhancement & certification courses from numerous prominent authorities overseas. She has successfully completed her Train-The-Trainer Certification with world renowned training authority, Peak Potentials, America. Apart from these, she has also participated in various professional & personal development programs such as Unleash The Power Within by Anthony Robbins, Neuro-Linguistic Programming by Casey Tee & Guerilla Business Intensive by T. Harv Eker.
Her impressive portfolio includes training top corporations in diverse group of industries including Banking & Finance, Hospitality, Pharmaceutical, IT, FMCG, Education & many more.
Caitlyn Teoh is a Certified Professional Image Consultant, who specializes in working with corporations as well as individuals on transformation of their image & branding through communication, business etiquette, corporate & personal image training. She is especially privileged to be personally trained & coached by the most popular & leading Image Consultant, Wendy Lee of 'Chapter One Asia'. Under the mentorship of Wendy, she became one of the few professionally trained & qualified Image Consultants in Malaysia.
Blessed with the dexterity and adeptness of a Certified Image, Style & Color Consultant of The Australian Image Company (TAIC) that personally coached by the renowned Ann Reinten and a professional make-up artist, Wendy makes a point to embody artistry, replete with freshness in her work.
She is an associate member of AICI (Association of Image Consultants International). With her profound passion in her philosophy of delivering a message of beauty, she takes a step further into this industry from her job in finance and management with her BBA (Hons), UUM qualification.
Wendy's ability to think "beyond the brush", her excellent work ethic and personality keeps her as a good trainer in the industry. She has held leadership positions across various corporate cultures ranging from banking, insurance and retailing to skin care & cosmetics management.
She has worked as a make-up instructor, image consultant, personal shopper, skin care & cosmetics specialist & emcee for multinational companies' events such as MAS (Grooming Training for Malaysia Airlines Cabin Crew), ASTRO (International Chinese Pageant 2003 & 2004), DCHL (EP Launching 2007 - Malaysia & Singapore, DCHL Annual DND 2007, 2008 & 2009, Meet the Expert Session 2008 & 2009 - JB, Singapore, Jakarta, Surabaya & KL, International Direct Selling Fair 2009 - Dubai, Bridal & Beauty Exhibition 2009 - Singapore etc), EIG ( Asia Cosmoprof Exhibition 2004, Hong Kong, Train-A-Trainer Programme etc), VERSACE (Malaysia 20 Most Glamourous Celebrities, Roberto Cavalli Launching etc) and contributed in Malaysia celebrities' events, fashion & hair shows, personal workshops, seminars and many more. Clients that engage her professionalism include professionals, politicians, network marketers, doctors, celebrities, housewives, students and many more.
Her consummate skills have taken her far; she has worked around Malaysia, Hong Kong, Indonesia, Dubai, Singapore and Brunei to train and share her knowledge and skills. She admits that image should not be used to cover up who you are, but use it as an accessory to bring out what you already have, and sometimes be daring with it.
© Copyright 2010 Chap-One Asia Sdn. Bhd. All Rights Reserved. For more information please contact us.
Zarina is a Certified Professional Trainer with the Malaysian Human Resources Development Corporation, a Professional Master of Ceremonies and an active Public Relations Practitioner. Zarina's passion is in helping people realize their dreams and empowering them to be at their optimal best through awareness creation and personal enhancement of crucial soft skills. Her training programmes are specially designed and customized to include modules and activities that impart personal empowerment and motivation.
From humble beginnings, Zarina's career began in the field of hospitality with the multinational 5 Star hotel chain, Hyatt Regency Saujana. She subsequently took to the skies with Malaysia Airlines, an airline decorated with numerous awards for service excellence and internationally reputed for their high standards in employee development. These two established corporate giants moulded her attitudes and beliefs and were instrumental in developing her paradigms in service excellence and standards of professionalism.
Her stint in the corporate world began with KUB Malaysia Berhad and due to her corporate flair, well found knowledge and focused commitment she rose up the ranks in 3 years to hold the post of Head of Corporate Services with a local subsidiary of KUB Malaysia Berhad. Edaran Otomobil Nasional (EON) Berhad and Gerbang Perdana Sdn Bhd followed suit in her career path exposing her to numerous national as well as international level nation building projects and campaigns. These high profile projects provided her the platform to hone her skills in becoming a professional masters of ceremonies and presenter. Zarina has had the honour of emceeing for both former prime ministers, YDP Agong as well as local royalties, ministers and foreign dignitaries.
A philanthropist at heart, she has involved herself in many events and programmes that promote non-violence against women & children, one of them being through the "White Ribbon Campaign", an event organised annually by local NGO's.
Zarina has been featured in numerous local magazines and newspapers and have conducted live interviews on NTV7, TV 9 and Astro Awani on topics of self-development, image branding and customer service.
Her impressive list of corporate clients include CIMB, RHB, Bank Negara, Citibank, Muda Holdings, Peremba Berhad, UMW, DHL, Plus Expressways, Nationwide Express, Percetakan Nasional Berhad, Kontena Nasional, Amcorp Group, Malaysian British Institute, Pan Pacific KLIA, Palace of The Golden Horses and many more.
She was recently appointed Vice President of The Malaysian Association of Brand & Image Consultants of which she is also a founding member. Currently pursuing a Masters Degree with Nottingham University (Malaysia Campus), Zarina truly believes that "You Shape Your own Destiny".
Zarina Zainal
Senior Consultant
Vice President of MABIC (Malaysia Association of Brand & Image Consultants)
Resident Life Coach (Capital FM 89.9)
Raised in Washington, USA, Zarina Zainal is a graduate of Mass Communication specializing in Public Relations. She has industry experience spanning 19 years in various fields of expertise from hospitality, corporate, automotive, construction and finally creating her niche in the field of education and training. Zarina has earned a reputation as one of the most inspiring speaker by all her workshop participants!
